The National Football League’s Pepsi Smash Super Bowl Bash Produced by Live Nation Special Events

SPECIFICATIONS

Application: Temporary Concert Venue Seating
Location:  Dolphin Stadium, Miami, Florida
Size: Seating for 3,126; 286’ w x 136’ d
Systems Used:  SGA Alto Portable Seating Systems
Date Completed: February 2007
Producer:  Dan Parise, Live Nation
Design: Spike Brant & Zack Guthimiller, artfag
Concept: Tracy Perlman, NFL
Production:  Hans Polleman, Live Nation
Site Coordination: Dave Meyers, Live Nation
Photography: Steve Wilkinson

Video: See extensive video from the
concerts at VH1.com

DESIGN SOLUTION

The parking lot at Miami’s Dolphin Stadium was completely transformed into an outdoor concert venue for the NFL’s Pepsi Smash Concert Series.  SGA created the venue’s seating elements by providing four large seating risers with integrated handicapper-accessible areas.  As this was for a concert series surrounding SuperBowl XLI, the client’s goal was to create a stadium look with the seating, with Dolphin Stadium viewable in the background.  The interactive version of the photo above illustrates this.

CLIENT COMMENTS

“SGA did a great job on our site. Their grandstands met all Florida state and municipal building code requirements. Passing inspections was never an issue” - Dave Meyers, Site Coordinator, Live Nation

COPYRIGHT NOTICE

The term Super Bowl is © 2007 NFL Properties, LLC. All NFL-related trademarks are trademarks of the National Football League. SGA is not an authorized supplier of the NFL, Pepsi-Cola Bottling Company, Live Nation, artfag or VH1. All images and text herein represent actual work performed by SGA, and make no claim to endorsement or sponsorship by any of the corporate identities represented.  Links are provided for our clients’ informational purposes only.